Blog 23: Final Reflection

(1) Positive Statement
I am most proud of the audience and how well they interacted with me and my presentation because without their support it would've been really difficult.
(2) Questions to Consider

a. I would give myself an because my presentation ran smoothly and I gave all the requirements

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b.     What assessment would you give yourself on your overall senior project (self-assessment)?


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(3) What worked was all the help I got from my mentor to find my best answer

(4) (What didn't work) If I had a time machine I would've found my mentor early in the senior project process because it was difficult to find one.

(5) Finding Value

Senior project will help me in the future because it will help me with researching later in college and making sure I get good research.

Exit Interview

1) What is your essential question and answers? What is your best answer and why? 

   

●     My first answer is  A successful cake decorator must be able to establish and maintain a well rounded relationship with their customer.

●     My second answer is cake decorators should create a great environment for their employees.

●     My third answer is cake decorators should Cake decorators should develop a pricing method to be above all the rest.

●     My best answer is cake decorators must be able to establish and maintain a well rounded relationship with their customer. Also fulfilling customers’ needs because in today’s economy you not only have to differentiate yourself from the markets competitors, but also fit what the customers want. The reason why  My first answer my best answer is because it showed at most 10%  bump in their business according to an article published  by On top visibility Web Design &  Marketing titled “ Myths about customers relations”,relationships with customers derives from expertise , meaning that extraneous expertise can hinder the creative flow , although someone may never get 100% original ideas because  it has seemingly  become impossible to do.  The reason why my second answer  stating that cake decorators should create a great work environment for their employees is not my best answer is because although it is important to not neglect your workers it wasnt as important as my first answer. As a cake decorator you must not only research on what customers  want but also incorporate what your customers want into your products. 

  2) What process did you take to arrive at this answer? 

    

●    The process I took to find my best answer involved finding my first and second answers. I found my first answer while reading a book that was meant for background on my senior topic titled Professional Cake Decorating by Garret Toba, it was a college textbook that included everything there is to know about cake decorating. What really hit me at first, was that it was constantly repeating that you needed to be creative to have a presentable cake and that it also had to be original.  Then I had my second interview with Jorge Renteria and he then confirmed that in fact to make profit in his business his cake decorators needed to make their customers number one. His main point was that cakes that were creative were targeted towards kids and they made the most profit on those products. After my second interview with Mr. Renteria I found that since La Puente Bakery #1 & #2 had a target market that was efficient, I started to look in on how to find a target market fit for your business and I came across an article by Alina Dizik titled 10 Questions to Ask before Determining Your Target Market. One of the questions that caught my eye was Who would pay for my product or service?, because it allowed me to look into that more and that meant looking for what drives customer to buy a product. At that time in Purther’s class we were learning about the concept of supply and demand and that is how I got to my second answer. My last answer came from thinking of ways to differentiate a business and I jotted down a list that included making custom cakes available to customers, Fondant cakes, Gluten Free, Vegan/ vegetarian.  And later I realized that gluten free products aren't widely available a lot and I know because I was diagnosed with wheat allergy and I had still not found one gluten free bakery around La Puente.  So I started to look into the whole gluten free market and I found that not only was this product being purchased by people like me but also people who just want to be healthy, according to The NPD Research group one third of consumers were people who wanted to be healthy, maintain their weight, and just by choice rather than as a medical necessity. The University of Chicago’s Celiac Disease Center estimates that more than 3 million Americans — about one in 133 — have celiac disease meaning that the market isn’t driven by Celiacs. I later came across an article by Elaine Watson titled What’s the size of the Gluten Free Prize and it talked about the many researching companies that estimated what it is worth and they later found that Euro monitor Research group was the most accurate and pricing the market at $ 486.5 million and $285.1 million was from bakeries in 2013.  This is when I came into a conclusion that in fact incorporating gluten free products to address all customers’ needs is my best answer because it is 25% more expensive according to Packaged Facts and to make Gluten Free products is actually cheaper than the non-gluten free products because the products are made of rice. The market for these products is also fairly large and it is estimated to grow more. It also it kind of like a more specific thing a cake decorator should do to raise profits in their business.  

(3) What problems did you face? How did you resolve them? 

     

●     A problem that I faced was during first semester was trying to find research. What I did to resolve this problem was go to the library and search for books about successful cake decorators and I came across a book written by Buddy Valastro titled Cake Boss and from that I remembered another famous cake Decorator Duff Goldman from Ace of Cakes and from those two books and looked into what steps they took to make their businesses so successful.

●     Another problem that I faced was that for my second presentation I had a lot of research and information to talk about and it could possibly go over the 30 minute time limit. What I did was try and condense my information by focusing on the quality research , so I looked through my PowerPoint and looked at the things I could go without saying and I decided to  exclude  mentioning some of the prior experience I had before doing my senior project. 

(4) What are the two most significant sources you used to answer your essential question and why?

     

●     One of my most significant sources was Professional Cake decorating by Garret Toba a book that I had mentioned early which helped me get my first answer and it also helped me fix my essential question into focusing it on a business perspective rather than solely on the specific skills and techniques.  It also helped me out with my independent component 1 with my mentor Ismael Cervantes in which I did extra mentorship hours and what I did was compare the products that were original and creative to the regular ones and I calculated the differences in profits amongst the 2 categories. Throughout the independent component I kept on referencing to the sections were it taught you different unique piping techniques that I could use.  

●     Another significant source was my mentor Ismael Cervantes because he has a lot of knowledge in the field because he has worked as a cake decorator for over 32 years because he began to work in the field at age 14. He helped me out with any questions that I had with my senior project and whenever I would find research on my answers I would first confirm if it in fact applied to the industry before I would identify it as support for my answers.